An influencer's Business
One of the hardest things to do as influencer is to decide if the business will have YOUR identity or if it will should develop an identity on its own credence.
Meet the Brand
*For the sake of anonymity we won't disclose the Brand's name and shall refer to it as Brand U
Brand U is a fashion clothing brand that was created by an influencer who desired to encourage women to embrace their body and embody fashion at every stage of their growth . The brand's target audiene was millenial women and similar to the audience of most influencers, they were activated to participate only when the owner engaged them through social media.
Brand U had 3 major goals with the intent of generating revenue more organically without having to "Go Live" to sell merchandise. The brand ultimately wanted to understand how to transition or separate the influencer aspect of their life from the business. They wanted the business to live up to industry standards and to evolve into a business that could measure and optimize growth on a monthly & quarterly basis.
Début outlined their challenges into 3 primary buckets. The main challenge was to design a strategy that would slowly incorporate and highlight other "Hero's" to transition the influencer from the center of attention.
Improve Organic Search
Increase Revenue & Profitability
Return customers to the business